E-Commerce and Its Influence on Consumer Behavior and Choices

This exam investigates the theoretical grounding of e-commerce and its transformative effects on consumer behavior. Emphasis is placed on the shift from traditional shopping methods to digital platforms and its implications for purchasing decisions.

Understanding these dynamics is essential for economists and marketers, as it shapes strategic approaches to capture and retain consumer interest within an increasingly competitive digital marketplace.

Students will demonstrate their comprehension of the behavioral economics principles related to online purchasing patterns, brand loyalty, and the motivations driving digital consumer choices. The verbal assessment will further examine the implications of these factors on broader economic trends.

The exam aims to prompt critical discussions about the long-term sustainability of e-commerce practices and their overall impact on market structures.