Survey Design and Data Collection Techniques in Communication

Spoken Exam Simulation

Description

This exam assesses knowledge of survey design and data collection in communication research, focusing on verbal explanations of methodologies and ethical considerations.

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Exam Details

Duration: 40 minutes

Prerequisites: Introduction To Research Methods, Quantitative Research Methodologies, Statistics For Social Sciences

Key Topics

  • Survey Design
  • Data Collection Techniques
  • Sampling Methods
  • Question Construction
  • Research Ethics

Learning Outcomes

  • Design Effective Surveys
  • Execute Data Collection Methods
  • Analyze Survey Data
  • Evaluate Research Ethics

Full Description

This exam delves into the design and implementation of surveys as essential tools in communication research. Participants will discuss strategies for crafting effective questions and utilizing proper data collection techniques.

The significance of survey design cannot be overstated, as it directly impacts the reliability and validity of data collected, ultimately influencing communication insights and strategies derived from such research.

The exam will assess the ability to verbally articulate the principles of effective survey design, including methodology, sampling techniques, and question types, while critically analyzing their implications on communication research outcomes.

Focus will also be given to ethical considerations in survey research, including participant consent and data confidentiality, illustrating their importance in responsible academic research.

Sample Questions

  • What factors should be considered when designing survey questions?
  • How does sample size influence the reliability of survey results?

Field: Social Sciences

Subfield: Communication Studies

Specialization: Quantitative Research Methods in Communication

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