The Role of Social Media in Shaping Public Perception

Spoken Exam Simulation

Description

This exam investigates how social media shapes public perception and identity formation, focusing on branding and self-presentation. Students will analyze contemporary examples.

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Exam Details

Duration: 30 minutes

Prerequisites: Social Identity Theory, Digital Media Studies, Cultural Studies

Key Topics

Branding
Self-Presentation
Identity Construction
Crowd Sociology
Social Platforms

Learning Outcomes

Discuss Branding Theories
Analyze Self-Presentation Dynamics
Evaluate Identity Formation Processes
Illustrate Societal Impacts

Full Description

This exam analyzes how social media influences public perception and identity construction. Key concepts to address will include branding, self-presentation, and crowd sociology.

Understanding the implications of social media on public perception is vital for comprehending modern identity dynamics and cultural narratives prevalent in society.

Examinees will articulate their understanding of the role of social media in shaping perceptions and personal identities, evaluating notable examples from contemporary social media platforms.

Discussions may include the impacts of branding and self-presentation on individual and collective identities in various societal contexts.

Sample Questions

In what ways does self-presentation on social media contribute to identity construction?
How does branding influence individuals' perceptions of themselves and their communities on social media?

Field: Social Sciences

Subfield: Communication Studies

Specialization: Social Media Studies

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