Public Image and Ethical Responsibility in Communication
Spoken Exam Simulation
Description
This exam focuses on public image and ethical responsibilities in communication. Students will articulate strategies for ethical public image management effectively.
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Exam Details
Duration: 40 minutes
Prerequisites: Introduction to Public Relations, Ethics in Communication
Key Topics
- Public Image
- Ethical Responsibility
- Brand Ethics
- Reputation Management
- Damage Control
Learning Outcomes
- Articulate Ethical Responsibilities
- Analyze Public Image Strategies
- Apply Ethical Principles
Full Description
This exam examines the role of public image and the associated ethical responsibilities in communication. Key areas include brand ethics, damage control, and reputation management.
Ethical responsibility in maintaining a public image is essential, especially for organizations. Ethical lapses can lead to significant reputational damage and loss of public trust.
Students will articulate strategies for ethical communication regarding public image and assess the implications of these strategies in the context of real-world case studies.
The evaluation will focus on the ability to apply ethical principles to various forms of communication relevant to public image management.
Sample Questions
- What role does ethical responsibility play in brand management?
- How can organizations ethically manage their public image during a crisis?
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