The Role of Advertising in Shaping Gender Norms
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Description
This exam analyzes the role of advertising in shaping gender norms, focusing on visual and narrative strategies and their implications within gender studies frameworks.
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Exam Details
Duration: 40 minutes
Prerequisites: Introduction to Advertising, Gender Theory, Visual Culture Studies
Key Topics
- Advertising
- Gender Norms
- Visual Culture
- Narrative Strategies
Learning Outcomes
- Critically Analyze Advertising Strategies
- Discuss Gender Implications
- Evaluate Visual Narratives
- Articulate Sociocultural Contexts
Full Description
This exam investigates the influence of advertising on the establishment and perpetuation of gender norms. Specific focus is given to the visual and narrative strategies employed in advertisements.
Advertising is a potent cultural tool that significantly affects societal standards regarding gender, making it essential to understand its representation and repercussions within gender studies.
Examinees will be tested on their ability to analyze and discuss the implications of advertising strategies on societal perceptions of gender, articulating critical viewpoints effectively.
Participants are encouraged to demonstrate an understanding of how advertising can either reinforce or challenge prevailing gender norms in both historical and modern contexts.
Sample Questions
- What techniques do advertisers use to convey gender norms in their campaigns?
- In what ways can advertising challenge traditional notions of gender roles?
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