Analyzing Gender Stereotypes in Advertising Media

This exam encompasses the critical study of gender stereotypes as they manifest within advertising media. Candidates will analyze how these stereotypes are constructed and their implications on societal attitudes towards gender roles.

Advertising media serves as a potent vehicle for disseminating gender norms, impacting consumer behavior and societal expectations. A thorough understanding of this influence is key for media practitioners and scholars alike in rectifying harmful stereotypes.

The examination will require candidates to demonstrate their ability to critically evaluate specific advertising examples, identify embedded gender stereotypes, and assess their societal implications. Verbal discussions will be integral to the assessment.

Candidates may be asked to reflect on both historical and contemporary advertising strategies, analyzing shifts in representation and their correlating effects on public perception.