Specializations in Social Psychology

Attitude Change

Study of how attitudes are formed, maintained, and changed through social influences and persuasion techniques.

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Group Dynamics

Exploration of how individuals behave in group settings, including topics like cohesion, leadership, and group decision-making.

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Social Influence

Examination of how individuals can be affected by the attitudes, beliefs, and behaviors of others, including conformity and obedience.

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Interpersonal Relationships

Focus on the nature and dynamics of relationships between individuals, including romantic, familial, and friendship contexts.

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Conflict Resolution

Study of the ways in which social and interpersonal conflicts arise and can be resolved through negotiation and mediation strategies.

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Social Identity Theory

Investigation of how individuals derive part of their identity from their group memberships and the implications of this for intergroup behavior.

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Prejudice and Discrimination

Analysis of the causes, effects, and reduction strategies of biases toward individuals based on group memberships, including race, gender, and more.

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Social Cognition

Examination of how people think about others and themselves in a social context, including perception, judgment, and memory.

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Nonverbal Communication

Study of how people communicate without words, including body language, facial expressions, and other forms of nonverbal behavior.

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Social Resilience

Exploration of how individuals and communities can effectively cope with and recover from social adversity.

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Altruism and Prosocial Behavior

Investigation of the factors that lead to helping behaviors and the motivations behind altruistic actions.

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Social Network Analysis

Study of social structures through the use of networks and graph theory to understand social relationships and influences.

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Cultural Psychology

Examination of how culture influences psychological processes, including beliefs, values, and behavior in social contexts.

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Stereotyping

Analysis of the cognitive processes behind stereotype formation and the impact of stereotypes on behavior and society.

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Social Norms

Exploration of the rules and expectations that govern behavior in social contexts and their influence on individual actions.

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Aggression and Violence

Study of the social and psychological factors that contribute to aggressive behavior and societal violence.

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Psychological Reactance

Examination of individuals’ emotional responses when they feel their freedoms are threatened or restricted.

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Environmental Psychology

Focus on the interaction between individuals and their physical surroundings, including how environments affect social behavior.

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Evolutionary Social Psychology

Study of how evolutionary principles shape social behaviors and psychological mechanisms in humans.

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Health Psychology

Investigation of how social factors influence health behaviors, coping strategies, and overall well-being.

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Cyberpsychology

Exploration of how digital interactions and online environments influence behavior and social relationships.

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Collective Behavior

Study of how people behave in crowds or mass events, focusing on phenomena like riots, protests, and collective action.

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Social Justice and Activism

Analysis of social movements, activism, and the psychological factors that motivate social change and justice efforts.

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Positive Psychology

Study of the factors that contribute to human flourishing and well-being within social contexts and relationships.

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Crisis Psychology

Focus on how individuals and groups respond to crises and the psychological effects of trauma in social contexts.

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Collective Memory

Examination of how groups remember and interpret shared past events and how this shapes social identities.

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Moral Psychology

Study of how moral beliefs and ethical decision-making are influenced by social contexts and group dynamics.

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Social Development

Exploration of how social interactions contribute to development across the lifespan, including childhood and adolescence.

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Experimental Social Psychology

Use of experimental methods to explore and understand social psychological phenomena and behaviors.

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Social Neuroscience

Study of the neural and biological mechanisms underlying social behaviors and interactions.

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Intergroup Relations

Examination of the interactions and relationships between different social groups, including issues of conflict and cooperation.

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