Crisis Communication Strategies and Their Theoretical Underpinnings
Spoken Exam Simulation
Description
This exam focuses on crisis communication strategies and their theoretical bases, emphasizing situational crisis communication theory and image repair strategies for effective management.
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Exam Details
Duration: 30 minutes
Prerequisites: Crisis Communication Theory, Public Relations Principles
Key Topics
- Crisis Communication
- Situational Crisis Communication Theory
- Image Repair Theory
- Response Strategies
Learning Outcomes
- Analyze Crisis Communication Strategies
- Relate Theory To Practice
- Evaluate Implications Of Various Approaches
Full Description
This exam emphasizes crisis communication strategies within the field of public relations. Students will discuss key approaches, such as the situational crisis communication theory (SCCT) and the image repair theory.
Effective crisis communication is critical for organizational survival and reputation management. Understanding theoretical foundations allows practitioners to craft appropriate responses and mitigate potential damage during crises.
The examination will require students to verbally analyze various crisis communication strategies and demonstrate knowledge of their theoretical underpinnings and implications.
Demonstrating ability to relate theory to practice through case analyses will be a key component of this evaluation.
Sample Questions
- What are the key components of situational crisis communication theory?
- How does the image repair theory apply to real-life organizational crises?
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