Ethical Considerations in Public Relations Communication
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Description
This exam explores ethical considerations in public relations communication, emphasizing theories like deontological ethics and utilitarianism. Ethical practices are crucial for maintaining credibility.
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Exam Details
Duration: 50 minutes
Prerequisites: Public Relations Fundamentals, Ethics In Communication
Key Topics
- Ethical Theories
- Deontological Ethics
- Utilitarianism
- Ethical Dilemmas
Learning Outcomes
- Articulate Ethical Theories
- Evaluate Ethical Dilemmas
- Apply Ethics In Practical Scenarios
Full Description
This exam addresses ethical considerations in public relations communication, focusing on theories such as deontological ethics and utilitarianism. Students will evaluate ethical dilemmas faced by public relations professionals.
Ethics are fundamental to maintaining credibility and trust in public relations. Understanding ethical theories aids practitioners in making informed decisions that align with professional standards and societal expectations.
Candidates will be assessed on their ability to verbally articulate ethical frameworks and the application of these frameworks to real-world public relations scenarios.
Discussion of case studies illustrating ethical challenges in public relations will enhance understanding of the theoretical concepts.
Sample Questions
- What are the key principles of deontological ethics in public relations?
- How can utilitarianism guide decision-making in public relations ethics?
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