Focus Group Methodology in Qualitative Communication Research

This exam covers focus group methodology as a qualitative research strategy within communication studies. Students will examine group dynamics, facilitation techniques, and the analysis of collective narratives to decode shared meanings.

Focus groups provide valuable insights into public perceptions and attitudes, facilitating a deeper understanding of interpersonal and societal communication. This methodological approach enhances research by fostering discussions that reveal underlying beliefs and values.

The exam will assess the student’s ability to explain the principles of focus group research and to analyze the outcomes of focus groups during verbal evaluations.

Participants should reference relevant studies and apply theoretical concepts to illustrate their understanding of focus group methodology in communication.