Cognitive Dissonance and Its Role in Social Persuasion
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Description
Candidates will evaluate cognitive dissonance as a key driver of social persuasion. Understanding this concept is essential for analyzing attitude change in various contexts.
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Exam Details
Duration: 45 minutes
Prerequisites: Introduction to Social Psychology, Fundamentals of Attitude Theory
Key Topics
- Cognitive Dissonance
- Attitude Change
- Social Persuasion
- Conflict Resolution
- Behavioral Change
Learning Outcomes
- Articulate Cognitive Dissonance Theory
- Analyze Attitude Changes
- Evaluate Persuasive Strategies
- Discuss Applications in Real Life
Full Description
This exam focuses on the concept of cognitive dissonance and its significance in understanding social persuasion. Candidates will explore how inconsistent beliefs and behaviors prompt attitude changes.
Cognitive dissonance theory has broad implications for social influence, informing approaches in marketing, political discourse, and behavioral change initiatives by elucidating how people resolve conflicting thoughts.
Verbal assessments will test candidates on their ability to articulate the theory and its applications within social contexts. They will analyze specific scenarios that illustrate cognitive dissonance in action.
Candidates should prepare to discuss the mechanisms of persuasion linked to cognitive dissonance, providing insight into real-world applications of the theory.
Sample Questions
- How does cognitive dissonance lead to changes in personal beliefs?
- What role does cognitive dissonance play in social persuasion techniques?
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