Social Influence And Persuasion In Online Environments
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Description
This exam assesses knowledge of social influence and persuasion in online environments, focusing on peer influence, authority dynamics, and the impact of algorithms.
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Exam Details
Duration: 45 minutes
Prerequisites: Social Influence Theories, Digital Communication, Marketing Psychology
Key Topics
- Peer Influence Online
- Authority Dynamics
- Persuasion Strategies
- Algorithms Influencing Opinions
- Social Movements In Digital Spaces
Learning Outcomes
- Discuss Social Influence Mechanisms
- Analyze Persuasion Techniques
- Evaluate Algorithmic Impact
- Apply Concepts To Real-World Cases
Full Description
This exam examines the principles of social influence and persuasion mechanisms in online settings. Key topics include peer influence, authority dynamics, and the role of algorithms in shaping opinions.
Understanding these principles is crucial as online environments increasingly dictate how information is disseminated and received, shaping public opinion and consumer behavior. These dynamics have profound implications for marketing, politics, and social movements.
The exam will test students' knowledge of relevant theories and their ability to apply these concepts analytically to current online phenomena. Emphasis will be placed on articulating the nuances of social influence.
Candidates should engage with contemporary case studies and be prepared to discuss how various forms of online influence manifest in real-world scenarios.
Sample Questions
- What role do algorithms play in shaping opinions in online environments?
- How can peer influence affect decision-making in digital contexts?
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