Measuring Attitudes: Techniques and Methodological Considerations
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Description
This exam evaluates techniques for measuring attitudes, emphasizing methodological rigor and implications for research validity within social psychology.
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Exam Details
Duration: 50 minutes
Prerequisites: Introduction to Social Psychology, Research Design in Social Sciences
Key Topics
- Survey Methods
- Implicit Measures
- Observational Techniques
- Validity
- Reliability
Learning Outcomes
- Critique Measurement Techniques
- Discuss Methodological Approaches
- Evaluate Ethical Considerations
Full Description
This exam addresses the various techniques available for measuring attitudes, including surveys, implicit measures, and observational methods.
Understanding measurement methods is foundational for research validity in social psychology and has implications for how research findings are interpreted and applied in real-world situations.
Students will be evaluated on their capacity to describe and critique these measurement techniques verbally, fostering discussions that engage with methodological rigor and ethical considerations.
Consideration of the reliability and validity of these measures will be key topics during verbal assessments.
Sample Questions
- What are the strengths and weaknesses of survey methods in measuring attitudes?
- How do implicit measures differ from explicit attitude assessments in terms of effectiveness?
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